Sometimes when you are trying to start up something you need all the help you can get. With the many things I want to do, this book can be nothing but useful... or at least that is the hope.
Let's start with how the book is broken down::
Part I: Method
Chapter One: Building Growth Teams
Chapter Two: Determining If Your Product is a Must-Have
Chapter Three: Identifying Your Growth Levers
Chapter Four: Testing at High Tempo
Part II: The Growth Hacking Playbook
Chapter Five: Hacking Acquistion
Chapter Six: Hacking Activation
Chapter Seven: Hacking Rentention
Chapter Eight: Hacking Monetization
Chapter Nine: A Virtous Grwoth Cycle
Nice Glossy cover
Almost 300 pages
Tips, Graphs and Flow Charts
It seems to be pretty technically in spots and can be dense-- but has incredibly good information at the same time. It's like a good reference book but most definitely not a sit down and read-for-fun book unless you like dense books to read.
One of the many walk aways from this is that you have to be more than on top of it when it comes to new technologies especially if you are a newer company, brand, or product trying to get your name out there. That can be difficult sometimes.
Within living in a digital age, we have become an insta culture which means that things have to be produced at such a high speed that it is hard to have the balance of up keep between business and promotion.
I think that this is like a basics course for knowing this information and because of it's density I have a feeling I will be going back to it for reference often. Especially as I start up new things in my life.
It uses real life examples and even something else that I like, he isn't afraid to acknowledge women who have stepped outside of the box and helped their companies and products tremendously.
I give this book ☂☂☂☂☂ out of 5.
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
* This book was given to me in exchange for my honest review from Blogging for Books*