The Start Up Way

As someone wanting to do a startup, as it is on my wishlist, this seemed like a good book to read.

This book is huge. Bigger than most books. But will that mean it is the best?



The tagline is "How Modern Companies use Entrepreneurial management to transform culture and drive long-term growth." I love that companies are catching on to this idea that small entrepreneurial steps can make a long-term difference.

This is a follow up to his book about The Lean Start Up, which I have not read but kind of wish I did. GE invited him to come speak with them simply because this book he wrote. That speaks volumes.

I feel by reading the start of this book that this could be not just another book in my arsenal but something much bigger. Something that will take a lot of reading time (as it is an almost 400-page book) but will reap rewards better than any college course.

My friend Mayra went back to school for business and I am seriously considering loaning or getting her her own book (this title). At a minimum, I will recommend it to her! I feel there is so much to learn.

Something profound he talks about is the changes that a company that has to be modern has to grow with the times that they are in. Not just in terms of a company perspective, a local perspective, but a global perspective too. That's a lot of perspectives if you ask me. So no wonder why this book is a good go-to for companies wanting to start up or grow.

This is a book that everyone will be able to learn from, whether you are just in the idea phase, in the middle of the storm, or have had a business about to crumble.

This book should also be in classes as it has the in-between, nitty gritty, numbers, as well as real ideas that will help any business. I for sure will be reading this book as a book I would read in a class so I can learn the most from it that I can especially since I am looking to build more of a brand myself.

Here is the break down of the book:

Part I: The Modern Company
Chapter 1: Respect the Past, Invent the future, creating the modern company
Chapter 2: Entrepreneurship: The Missing Function
Chapter 3: A startup mindset
Chapter 4: Lessons from the lean startup
Chapter 5: A management system for innovation at scale

Part II: Road Map For Transformation
Chapter 6: Phase one: Critical Mass
Chapter 7: Phase two: Scaling up
Chapter 8: Phase three: Deep Systems
Chapter 9: Innovation accounting

Part III: The Big Picture
Chapter 10: A unified theory of entrepreneurship
Chapter 11: Toward a pro-entrepreneurship public policy

I give this book an ☀☀☀☀☀ out of 5.

About this book:

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.  
In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. 

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes  and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

* I received this book from Blogging for Books in exchange for my honest review *